As the team in charge of Vanity Planet's 2021 Black Friday digital campaign, our goal was to create a visually striking and engaging campaign that would capture the attention of the brand's target audience. We knew that we wanted to bring a fresh, fun, and playful look and feel to the campaign, and to achieve this, we decided to hand spray paint the bottom of a cyc wall in a variety of primary colors. This added a dynamic and eye-catching backdrop to the campaign, setting the tone for the fun and playful messaging we wanted to convey. We also decided to shoot the models with a wide angle lens to further add interest and playfulness to the images.