Unique solutions to your creative needs.
Welcome to my portfolio, a showcase of projects that highlight some of my favorite projects that I’ve had the honor of working on.
PROJECTS
Fria Launch_Campaign
(2019)
The launch of Fria, the new skincare fridge, required a digital campaign that would capture the concept of freshness and skincare. We faced the challenge of bringing the product to life in a way that would highlight its unique benefits. To achieve this, we decided to showcase Fria in natural surroundings by taking it outside and photographing it using a medium format film camera…
ROLE:
Art Direction & Graphic Design
Leda Launch_Campaign
(2021)
I had the privilege of shooting and recording a project for the launch of the Leda LED Silicone Face Brush. For this project, we created an innovative environment that highlighted the unique features of the product. We laser-cut boards into arches and circles, then hand-painted them in a nude pink color that matched the product. We layered the boards to create a dynamic depth-filled environment that showcased the LED lights of the product…
ROLE:
Art Direction, Photography, Videography & Graphic Design
Cyber Sale_Campaign
(2020)
I had the pleasure of working as both the photographer and graphic designer for Vanity Planet's 2020 Black Friday digital campaign. My goal was to create a fresh and flashy look and feel for the campaign, and I achieved this by using flash photography to bring a fun edge to the shoot. Green and black were the primary colours used to create a fun and edgy look for the campaign…
ROLE:
Art Direction, Photography & Graphic Design
Jack Henry_Packaging
(2020)
In collaboration with Buck Bradley creative agency, I had the opportunity to create the packaging for the men’s skincare brand Jack Henry. Our primary goal was to create a package design that reflected the brand's modern and striking personality while remaining simple and elegant. We wanted the packaging to be aesthetically pleasing and capable of standing out on any countertop or shelf. To achieve this, we chose a minimalist design approach, using clean lines, and a monochromatic color scheme…
ROLE:
Photography & Graphic Design
Vanity Planet_Brand Refresh
(2021)
As one of the art directors for Vanity Planet's brand refresh photoshoot, our objective was to create an elegant, high-end campaign that appealed to the growing audience while maintaining simplicity. We focused on minimalist shots with refined touches of luxury and worked closely with the photographer to achieve perfect lighting and angles. The minimalistic styling and makeup complemented the shoot's overall theme…
ROLE:
Art Direction & Graphic Design
Black Friday_Campaign
(2021)
As the team in charge of Vanity Planet's 2021 Black Friday digital campaign, our goal was to create a visually striking and engaging campaign that would capture the attention of the brand's target audience. We knew that we wanted to bring a fresh, fun, and playful look and feel to the campaign, and to achieve this, we decided to hand spray paint the bottom of a cyc wall in a variety of primary colors. This added a dynamic and eye-catching backdrop to the campaign, setting the tone for the fun and playful messaging we wanted to convey.
ROLE:
Art Direction & Graphic Design
Kove Audio_Rebrand
(2021)
I was privileged to be part of the rebrand of Kove, an audio company with a wide range of products from headphones to speakers. Our aim was to create a strikingly cool, classic, simple, and fun brand that would appeal to the target market. To achieve this, we selected a color palette of orange, grey, black, and white that gave the brand a vibrant and sophisticated look. Additionally, we used flash photography and moody, shadow-heavy shots to create a unique visual identity that truly brought the concept full circle…
ROLE:
Art Direction & Graphic Design