Fria Launch_ Campaign
The launch of Fria, the new skincare fridge, required a digital campaign that would capture the concept of freshness and skincare. We faced the challenge of bringing the product to life in a way that would highlight its unique benefits. To achieve this, we decided to showcase Fria in natural surroundings by taking it outside and photographing it using a medium-format film camera.
The campaign aimed to capture the essence of the product and how it can revolutionize your skincare routine by keeping your products fresh and cool. The campaign was a success, and the response from the audience was overwhelmingly positive, with many people excited about the innovative features of the skincare fridge.
PHOTOGRAPHER: Brad Claypool
YEAR: 2019
ROLE: Art Direction & Graphic Design
CLIENT/ COMPANY: Vanity Planet
